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TabJuice is a social networking application that assists users with monetizing their Facebook social media by adding a commerce platform. Users may create a custom branded store within Facebook to sell products or services. This integration assists users in making money from their existing relationships with social media.

TabJuice launched in June of 2011 and has had erratic traffic to the site. It is a privately held small company. Statistics from The Neilsen Company and Cadwick Martin Bailey show that a majority of Internet consumers trust the opinions of people they know. More than half of Facebook fans indicated that they were more likely to buy brands and recommend brands they liked on Facebook. This should indicate that using this app on a Facebook page will yield good results.

In July 2011, TabJuice was listed as one of 20 Best Facebooks apps in PC Magazine.

The app focuses on design to make the user's brand memorable. They are integrated with Facebooks iFrame platform which allows great flexibility in design. TabJuice offers multiple color schemes, backgrounds, and layout options so that a user's site is unique. Individual's banners and logos may also be integrated into the design to further customize.

The blog includes articles to assist users and educate them on the use of social media e-commerce.

Once Facebook permission is allowed, users must provide a first and last name, email address, and agree to the terms of service. Users are then taken to a Quickstart guide, which outlines the steps for setting up the storefront. Step 1 is the Designer. Users may choose list or grid view for product listings, choose a layout - whether there is a header, and if so, whether to include a logo, graphic banner, text banner, logo and graphic banner or logo and text banner. Users are prompted to upload a logo if they are going to use one. One issue encountered during review was the limitations of the aspect ratio. The entire logo was not able to be visible without making changes in another program.The banner is similarly limited. There are seemingly unlimited color schemes to choose from. Clicking on one provides a table of which color will be used for each page element (text, link, primary, etc.). The user is then provided with a preview of the page. Step 2 is Settings, including terms of service, payment plan gateways, return policies and the option of connecting to a Facebook business page. In the step, the user also chooses the Store name, currency (currently only USD is accepted). Users may also integrate Google analytics or Magento in this step. Step 3 is adding products. This is very easy to accomplish. Users may upload images,provide an item name, category, base price, and whether it is taxable. There is a section for full description, quantity, SKU#, weight, keywords, and an external product URL. Not all fields are required. This is also the section for adding promotions and sales and monitoring orders and analytics. Step 4 is Activating the storefront. This step confirms that all sections have been completed and the site is ready to go live. Any areas that have open fields that are required will be indicated at this point.

The first step in opening a TabJuice Storefront is allowing TabJuice.com permission to access basic information, profile, email privileges, page management, the ability to post to Facebook as the user, and access the user's data at any time. For some users, this may be a privacy issue and a dealbreaker.

The application is completely free.

This application is great for Facebook users who want an easy way to integrate a storefront into the Facebook social media setting. The interface is very intuitive, so anyone should be able to use it to create an e-commerce page.

• Users do not have to have an existing online store; TabJuice has all of the options needed for e-commerce.
• Storefronts are not associated with personal accounts. The connection is only visible in the administrative section on Facebook.
• Storefronts are easy to make and customizable.
• The application contains the functionality to run special promotions for special dates/times.
• Three comment options: Facebook comments, TabJuice Reviews, or no reviews at all.

TabJuice video

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